How to set up integration with VKontakte to receive feedback
Today, users are willing to interact with brands on social networks: they ask questions, leave requests, sign up for consultations and place orders. One of the most accessible and popular channels in Russia is the social network VKontakte. And if you actively use it in your work, it's logical to get feedback right there.
The integration of forms of communication with VKontakte allows not only to simplify communication with customers, but also to shorten the path from contacting to responding to the team. In this article, we will figure out how such integration works, who it is especially suitable for, and how to connect it without unnecessary difficulties.
Why does a business need integration with VKontakte
Mail, CRM, and chat widgets can be useful, but not always convenient in everyday work. VKontakte, on the contrary, is already embedded in everyday life: it is used by customers, managers, and entrepreneurs. Many business processes have long since moved to messengers, from order processing to technical support.
If a person submits a request through the form, it is logical that the notification about it should come to the place where you are most likely to see it. VKontakte is like a dashboard: messages are not lost, they are available on the go, they can be quickly forwarded, discussed in a team or processed immediately.
Integration is especially relevant if you:
– work with the audience through community or private messages;
– do you conduct sales or consultations in VK;
– don't use CRM or don't want to overload it with unnecessary tasks;
– you process applications manually, without automation.
How does the transfer of applications in VKontakte work?
The integration of forms with VK is usually implemented through a special bot that transmits the contents of the form to a chat or private messages. When a user fills out a form on the website or in a receipt, the data is immediately sent to your VKontakte account.
The message is generated automatically and displays key information: the customer's name, phone number, service of interest, order amount, depending on what you added to the form. This allows you to immediately understand how urgent and important the application is, and who should process it.
It is important to understand that the data remains in the form service (for example, QForm or similar platforms), and VKontakte is only a notification channel. In other words, you don't lose access to analytics, filters, and application history, but you get an additional way to respond quickly.
How to enable integration via QForm
On the QForm platform, the connection to VKontakte is implemented through the official bot @QFormIOBot. The instructions are as simple as possible:
- Log in to QForm and open the settings for the desired space.
- Go to the "Modules and integrations" section, select VKontakte and create a token — this is a digital key for binding.
- Copy the token and send it in private messages to the @QFormIOBot bot.
- After confirmation, the connection will be active.
- Specify which form you want to receive notifications from and select which fields to display.
If you want to receive notifications not in person, but in a group chat, add a bot to the chat and use a command like /AddForm <token>.
Each token is linked to one recipient. If you need to receive notifications in different places (for example, in the chat of managers and yourself), create several tokens. Setup takes a minimum of time and requires no technical knowledge.
In which scenarios is integration particularly useful?
Integration with VK fits well into the work of small teams, projects without CRM and situations where it is important to be as close to the client as possible. For example:
- you run an online school and receive applications for courses through the forms;
- are you a consultant, coach, or lawyer working through a VK page;
- you have an online store with an audience on a social network, and orders often arrive after posts.;
- You collect feedback, complaints, or suggestions through a widget on the site.
In all these cases, automatic transmission of the request in messages is not just a convenience, but part of the customer experience. The person feels that his appeal has actually been received, and receives a response faster.
Additional features and settings
Modern platforms allow you to flexibly configure which applications should be sent to VKontakte and which should not. You can set the conditions under which the notification is sent (for example, only for amounts above 5,000 rubles), customize the message format, and even add buttons for processing messages inside if you use automation or bot platforms.
It is also convenient to distribute the forms in different directions: job responses — in the HR chat, orders — in the managers' channel, reviews — in the owner's personal account. All this helps to bring order and reduce reaction time without the need for complex CRM systems.
Why it works
Today, reaction speed is a competitive advantage. If the client receives a response in 5 minutes rather than 2 hours, the chances of a deal are significantly higher. And if the application is processed in the same messenger where he spends his time, trust in the brand only grows.
Integration with VKontakte allows businesses not to miss any opportunity. Even if you're on the road, at a meeting, or out of the office, everything you need comes directly to your messages, and you can immediately send a message to work.
Conclusions
The integration of forms with VKontakte is a simple but effective opportunity for any business that wants to be in touch with customers in real time. It allows you to speed up the response, minimize losses and set up processes without expensive solutions.
If you work through VKontakte, connecting the form is a logical step that takes only a few minutes, and the benefits of it are felt from the very first application.