How to Set Up a Feedback Form in QForm

A feedback form is a web page element that allows visitors to directly interact with a company. Typically, such a form consists of several fields for entering contact information and a message. With its help, clients can send requests, ask questions, leave feedback, or subscribe to newsletters. A properly configured feedback form facilitates communication, increases website conversion, collects valuable data from the audience, and strengthens trust in the brand. In this article, we will explain how to create a feedback form in QForm — a modern form, quiz, and video widget builder — step by step, and also review QForm’s features and best practices that make your form as effective as possible.

What is a Feedback Form and Why Do You Need It

A feedback form is an interactive form on a website designed to collect user data (name, contacts, message, etc.) and transfer it to the company for further processing. The main goal of such a form is to meet the needs of the visitor by providing a convenient way to contact you or perform a target action. Below are the key use cases of a feedback form on a website:

Collecting client requests. Forms allow users to quickly send requests for products or services (for example, submitting an application on the site, requesting a callback, or accessing a demo version). This approach automates the initial interaction and saves time for both the client and the company. A well-designed form significantly simplifies the user journey and, as a result, increases the conversion of requests into real customers.
Receiving feedback and solving issues. With a feedback form, users can share their opinion about a product, leave a review about the service, or ask a support question. This helps the company identify weak points, improve service quality, and promptly resolve client issues. Publishing collected positive reviews on the website further increases the trust of new visitors.
Collaboration requests. A form on the website can serve as a channel for partnership proposals. Potential partners can use it to submit their ideas or collaboration requests — a convenient way to establish new business connections and growth opportunities.
Subscription and registration. Another common use case is subscribing to news, newsletters, or registering for events via the form. By entering contact details for a newsletter or webinar registration, users demonstrate interest in your offerings. Such actions help retain the audience, increase loyalty, and boost engagement through regular interaction with the brand.
Other purposes. A feedback form can be adapted for a wide variety of tasks. For example, it can be used to collect survey and questionnaire data (for marketing research), accept expert consultation requests, respond to frequently asked questions, etc. Competent use of a form turns it into a strategic tool that solves a wide range of tasks — from lead generation to service improvement.

Thus, having a feedback form on a website is an essential condition for successful communication with the audience. Now let’s take a look at why QForm is the best choice for creating such a form.

Advantages of QForm for Creating a Feedback Form

QForm is a free online builder that allows you to quickly create a feedback form without programming skills. Thanks to its simple drag-and-drop interface, even beginner users can work with the service. Let’s explore the key advantages of QForm and its features:

Free use without limitations. You can use the QForm builder for free — the service does not impose restrictions on functionality, the number of created forms, websites, or received submissions. This makes QForm stand out from many other services, giving your business the freedom to create as many forms as needed.
Simple and fast setup. Creating a form is done through an intuitive interface. All the necessary elements are already available in the builder: text input fields, dropdown lists, radio buttons, checkboxes, file upload fields, date/time pickers, buttons, and more. Simply drag the required fields into the form, specify their names and properties — all in just a few minutes.
Built-in CRM system. All submissions sent through the created forms are automatically collected in QForm’s internal mini-CRM. You don’t need to configure a server or database — the system is ready to use immediately. Submissions arrive in real time and are displayed in your dashboard, where you can sort them, assign responsible managers, change statuses, and add comments. This greatly simplifies processing incoming requests.
Integrations with external services. QForm supports integration with popular tools for further data processing. You can connect it with email marketing services, CRM systems (e.g., Bitrix24, AmoCRM), messengers (Telegram, VK), and other platforms. Webhooks and APIs are also available for sending data to your own systems. This means that form submissions can be seamlessly integrated into your company’s existing business processes.
Flexible notification system. To ensure no submission is missed, QForm provides convenient notification settings. You can receive alerts about new submissions via email, Telegram, or SMS by configuring the corresponding modules in your dashboard (ready-made integrations are provided). In addition, you can send automatic responses to users — for example, a confirmation email acknowledging receipt of their submission.
Analytics and conversion tracking. To evaluate form performance, QForm offers built-in analytics tools. The service allows you to connect Yandex.Metrica, Google Analytics, and other tracking systems directly to the form to monitor conversions and user behavior. You can view statistics on form views, completion rates, traffic sources, and other metrics to optimize your interaction funnel.
Logic and branching (quiz builder). In addition to simple forms, QForm can create multi-page forms and quizzes with conditional logic. You can configure additional questions or steps based on user responses (for example, asking clarifying questions before showing the feedback form itself). Such quiz forms help engage visitors and gradually guide them toward providing their contact details. Flexible logic increases the relevance of requests and conversion rates, as the form adapts to user goals.
Responsiveness and design. All forms created in QForm automatically adapt to different screen sizes (PC, tablets, smartphones). You can also customize the appearance of the form to match your website’s style — change the color scheme, fonts, buttons, or add a logo. An attractive and recognizable design improves user experience and increases trust.
Security and compliance. QForm pays special attention to data security. The service makes it easy to comply with data protection regulations: you can add a consent checkbox for processing personal data and configure the display of your privacy policy. Additionally, QForm includes anti-spam measures such as Google reCAPTCHA integration and its own filtering mechanisms for unwanted submissions. This ensures a clean request database and legal compliance when collecting information.
AI assistant for form creation. One of QForm’s latest advantages is the built-in artificial intelligence tool — Link AI Assistant, which can automatically generate a form based on your description. Simply describe the task, and the AI assistant will select the appropriate fields, question wording, and call-to-action. As a result, you instantly receive a ready-to-use form and a link or embed code for your website. This saves time for managers and marketers, allowing them to focus on strategic tasks while routine setup is handled by AI. If necessary, you can adjust the suggested form or start using it right away.

By leveraging all these features, QForm allows you to create a feedback form for free and at a professional level, covering the entire workflow with customer inquiries — from form creation and design to CRM integration and analytics. Below, we’ll move on to the practical part and review, step by step, how to create a feedback form in QForm.

How to Create a Feedback Form in QForm: Step-by-Step Guide

To set up a feedback form in QForm, follow these steps. This guide will help you quickly launch a form on your website, even if you’re a beginner:

Registration in QForm. Go to the official QForm website and create an account (registration is free). After registering, you will be redirected to your QForm dashboard.
Creating a new space. In QForm, all forms are tied to a specific space — essentially your website or project. On the main dashboard page, click “Add Space”.
Creating a form. After adding a space, click the “Create Form” button and give it a name (e.g., “Feedback” or “Contact Us”). Then, the form builder page will open, where you can configure the fields of your new form.
Adding fields to the form. In the builder, you’ll usually see a list of available form elements (fields, buttons, blocks) on the left side. Drag and drop the required fields into the form workspace. At minimum, it is recommended to include the following fields: user name, contact email or phone number, and a message field. You can also add other fields depending on your goals — for example, a dropdown list for inquiry topics or a file upload option (if an image or document needs to be attached). QForm offers a wide range of field types (text, numbers, dates, radio buttons, checkboxes, file upload, etc.). For each field, specify a clear label and, if needed, a short placeholder hint so users understand what information to enter. Mark required fields (usually contact details should be required, while additional fields can be optional).
Configuring the form and additional options. After adding the main fields, you should configure the form’s behavior and additional features:

Post-submission message: prepare the text that the user will see after successfully submitting the form (for example, “Thank you! We will contact you shortly.”). In QForm, you can edit this text in the form settings to provide instant feedback to the user after submission.
Data processing consent: add a checkbox for privacy policy consent, especially if you request personal contact details. This is not only a legal requirement but also a trust factor for the user. QForm allows you to easily include such an element – the help system provides ready-made templates for consent text and links to your data processing policy.
Spam protection: ensure that spam protection is enabled on your form. In QForm, you can connect Google reCAPTCHA or use built-in protection mechanisms without a visual captcha. The reCAPTCHA settings are located in the integrations section (you will need a reCAPTCHA key from Google, which must be entered into the QForm settings). Spam protection will prevent you from receiving junk submissions and help maintain the quality of your lead database.
Notifications: configure how you want to be informed about new submissions. For example, specify the email address where the form data should be sent (QForm has a “Notifications” section where you can add recipient emails). You can also set up notifications in Telegram or other integrated services to get real-time alerts about new requests. Timely notifications allow you to respond to client inquiries faster.
Integrations: if necessary, connect CRM integrations. If you use a CRM system (Bitrix24, AmoCRM, etc.) to manage clients, it makes sense to configure direct form data transfer into it. QForm provides ready-to-use integration modules – you only need to enter your CRM details (such as a webhook or API key) following the instructions. This eliminates manual data transfer and speeds up lead processing.
Design: go to the form design section (if available in the builder interface) and adjust the appearance. You can customize the submit button color, field colors, form background, corner styles, text font, etc., so the form matches your website design. An important detail – the submit button should visually stand out (contrasting color) and contain a clear call-to-action, such as “Send Message.” A convenient and aesthetic design increases the likelihood that visitors will complete and submit the form.

Preview and testing. During setup, you can check at any time how the form looks and works. QForm provides a preview mode: click the special button (shaped like a rocket or an eye) in the builder, and the form will open in draft mode. Check that all fields are displayed correctly, the text is clear, and there are no unnecessary elements. Try filling out the form with test data and submit it – ensure that the success message appears and that a new entry is created in your CRM. At this stage, you can return to the builder to make adjustments (e.g., change the field order, add hints, or tweak the design), and then test again. Repeat until the result fully satisfies you.
Publishing the form on the website. Once the form is configured and tested, save the changes. Next, you need to embed the form on your website. QForm automatically generates a widget code – usually a few lines of JavaScript. Locate the “Get Code” button or the “Publication” section in the interface. Copy the provided embed code. Now open your site’s admin panel (CMS) or the source HTML of the desired page and paste this code where you want the form to appear. Typically, the code is inserted before the closing <body> tag or into a dedicated scripts/widgets block if your CMS supports it. For example, in WordPress, you can use an HTML block in the page builder or install the QForm plugin (if available). If you are unsure where to place the code, refer to QForm documentation – it contains installation guides for popular platforms (Tilda, WordPress, etc.). After embedding the code, save the changes on your website.
Publishing a form without a website (optional). If you don’t yet have a website or want to share the form separately (e.g., in social media), QForm offers a convenient solution – the QForm.link service. Every created survey or form can be published on a unique QForm webpage with your content. Simply copy the link (URL) to this page and share it with your audience – in messengers, emails, forums, etc. Users will be able to access the link and fill out the form as if it were part of your website. All submitted data will still appear in your QForm CRM. Sharing forms via a link is useful for quick surveys, testing, or cases when your site is still under development.
Verification and submission handling. After publishing the form on your website, make sure it is displayed correctly to visitors. Visit your site as a regular user and fill out the form in live mode. Check: do you receive a notification by email or in CRM, and are all data transmitted correctly? If you notice issues (the form does not submit, no confirmation message appears, or data is not received), return to QForm and review your integration and notification settings. Normally, each submitted request instantly appears in QForm’s built-in CRM, where you can open it, view details, and start processing. In the future, regularly monitor incoming requests in your QForm account: the system allows you to filter submissions, mark their statuses (new, in progress, closed, etc.), and maintain the full communication history with each client. Don’t forget to periodically analyze your form statistics (view-to-submission conversion, drop-off rate, etc.) using connected analytics tools to further optimize the form and your website.

By following this step-by-step guide, you can easily integrate a feedback form into your website. Setting up your first form usually takes no more than 15–30 minutes. Next, we’ll cover some recommendations that will help make your form even more effective.

Best Practices for an Effective Feedback Form

Creating a form is only part of the task. It’s crucial to configure it in a way that makes it convenient for users to fill out while allowing you to efficiently collect the necessary data. Here are the key recommendations for improving your feedback form:

Limit to essential fields. Avoid overloading the form with unnecessary fields. Keep only those truly required to process the request. The fewer fields, the higher the chance users will complete the form. For example, for an initial contact, a name and phone/email are often enough. Additional details can be gathered later during communication with the client.
Make the interface clear. Each field should have a clear label. Adding a placeholder (a gray sample text inside the field) or a tooltip is also helpful to guide users on the input format. For example, in the “Phone” field, you might show a sample like “+49 123 4567”, and in the message field – “Describe your question...”. Clear hints reduce input errors and improve the quality of the collected data.
Always include a consent checkbox. To ensure trust and comply with regulations, place a checkbox at the bottom of the form with text like “I agree to the privacy policy.” Users must actively check it before submission, confirming their consent to personal data processing. In QForm, this checkbox can be added as a standard element, and the text can link to your privacy policy page. Having this element increases the legitimacy of the form in the eyes of clients.
Implement spam protection. Nobody wants to receive hundreds of spam messages through a form. Always enable protection tools: reCAPTCHA (“I’m not a robot” verification) or the invisible filtering mechanisms that QForm provides. This eliminates automated submissions and ensures that leads come from real people.
Focus on form design and UX. A visually appealing form improves engagement. Use a readable font, adequate field and button sizes, and place elements logically (e.g., name first, then contact, then message). The color scheme should match your brand, with the submit button standing out through contrast. Make sure the form looks equally good on desktops and smartphones (responsive design), since modern users often browse from mobile devices.
Provide feedback to the user. After clicking “Submit,” the visitor should see confirmation that their message was delivered. Display a clear success message – for example, a thank-you text in place of the form or a pop-up saying “Thank you, your request has been received!”. You can also set up an automatic reply email confirming receipt. This reassurance builds trust, showing the client their message was received and will be addressed soon.
Place the form in a convenient location. The form’s effectiveness also depends on how easy it is to find on your website. The best spots are the “Contact” page (where users usually expect to see it) or a visible block on the homepage for key inquiries. Some companies also use pop-up forms or pinned “Contact us” buttons across all pages. In QForm, you can generate code for either an embedded form or a pop-up widget. The main goal is to ensure users can access the form in one click without searching, maximizing its effectiveness.

By applying these recommendations, you will increase the number of successfully submitted forms and improve the quality of collected leads. Remember, a feedback form represents your company in the eyes of online users, so attention to detail matters – from button text to proper display across different devices.

Conclusion

A feedback form on your website is a crucial tool for lead generation and customer support in the digital environment. QForm makes creating such a form simple and accessible to everyone: you can build a form for free within minutes, without writing a single line of code, and immediately start receiving responses from your audience. We have walked through how to set up a form in QForm step by step and reviewed the platform’s features – from built-in CRM and integrations to analytics and the AI assistant. Using this guide, beginners, marketers, and entrepreneurs can independently implement a professional feedback form on their website.

Keep in mind that the best results come from combining technology with a thoughtful approach. Regularly analyze the effectiveness of your form (submission conversion, content of inquiries) and refine it as needed. With QForm, you can always make changes in just a couple of clicks – add new fields, update the design, or connect new integrations. Use this flexible tool to its fullest, and it will help you build strong connections with your clients, increasing customer satisfaction and business success.

Did you like the article? Share it!!